AdIntel Tracker Object

The table below summarizes the fields available in the AdIntel Tracker custom object.

FIELD	DESCRIPTION
Browser	The browser used by the visitor.
City	The city of the visitor.
Client Id	Google Analytics client Id.
Country	The country of the visitor.
Date	The date of the session.
Device	The type of device: desktop, tablet, or mobile.
Duration	Total duration (in seconds) of users sessions.
Hostname	The hostname of the landing page.
Link URL	The full url for an outbound link or file download.
Operating System	The operating system used by the visitor. For example, Windows, Linux , Macintosh, iPhone, iPod.
Page Location	The protocol, hostname, page path, and query string for web pages visited.
Page Referrer	The referring URL is the user’s previous URL and can be this website’s domain or other domains.
Page Title	The title of the web page.
Time	The time of the session.
Type	Type of user activity – session_start, page_view, user_engagement, file_download.

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Ad Performance Object

The table below summarizes the fields available in the Ad Performance custom object.

FIELD	DESCRIPTION
Account Id	Ad account Id.
Ad Group	The adgroup name of online ad.
Ad Group Id	The adgroup id of online ad.
Ad Id	The id of online ad.
Ad Network	The network where the click came for the Google Adwords or Microsoft Bing Ads advert that generated this lead. Possible values: Google Search, Google Search Partner, or Google Display Network; Bing Ads Search, Bing Ads Search Partner, or Bing Ads Search and Search Partner.
Campaign	The campaign name of online ad.
Campaign Id	The campaign id of online ad.
Clicks	Total number of clicks on the ad during the month when the inbound was created.
Conversions	Total number of actions resulting from visitor interactions with your ads or free product listings (for example, clicks a text ad or views a video ad).
Cost	Total amount spent on the ad.
CTR	Clickthrough rate (CTR) – A ratio showing how often people who see your ad or free product listing end up clicking it.
Currency	Ad account currency code.
Date	Date related to the data.
Device	The device used by the visitor to view and click the online ad. Possible values are Computers, Mobile, Tablet, or Other.
Frequency	The average number of times each person saw the ad. Relevant for Meta Ads only.
Headline	The headline text of the online ad.
Impressions	Total number of impressions of the ad.
Name	Performance report type name, for example, ACCOUNT_REPORT, CAMPAIGN_REPORT, ADGROUP_REPORT, AD_REPORT.
Placement	Platform position where the Ad is shown. Relevant for Meta Ads only.
Reach	The number of people who saw your ads at least once. Relevant for Meta Ads only.
Traffic Source	Traffic source, for example, Google AdWords, Microsoft Bing Ads or Meta.

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Configure Facebook Lead Ads

In the Configure Facebook Ads page, we described the steps involved in configuring the Facebook Ads, if the web form submissions are occurring on your web site.

However, if you are using Facebook Lead Ads to capture Facebook form submissions directly in Salesforce as lead records, then you can configure the AdIntel App to also support this use case.

Following are the steps involved to setup the AdIntel App to support Facebook Leads Ads:

Create a text custom field on the Lead object in Salesforce to store the Facebook Ad Id. Following is an example.
- Custom field label : Ad Id
- Custom field API name : Ad_Id__c
Configure the integration that you are currently using (Zapier or Facebook Salesforce Lead Ads connector or another tool) to ensure that (a) the Facebook Ad Id is mapped to the Ad_Id__c field and (b) the LeadSource field is set to the value Facebook. The goal is that every time a Facebook Lead Ads lead is created in Salesforce, we are also capturing the correct lead source and ad id values.
The last step is to configure AdIntel to work with the above information.
- Go to AdIntel Config tab in Salesforce, and select the Traffic Sources sub tab.
- Define the Lead Object, Lead Source, and Ad Id fields as shown below.
- In the Online Sources section, add Facebook.
- Scroll down and click the Save button to update the configuration.

You are done. The AdIntel App will now start tracking the Salesforce leads coming in via your Facebook Lead Ads Salesforce integration.

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Configure Twitter Ads

The AdIntel App regularly fetches your online campaign specific data from Twitter Ads so that you have up-to-date performance information in Salesforce. To enable proper tracking, it is necessary that you manually add certain Google Urchin Tracking Module (UTM) parameters to the destination URL of all your ads in Twitter Ads Manager.

Login to Twitter Ads Manager: https://ads.twitter.com/login
Click on Creatives menu, and then on Tweets sub menu item. You will see here a list of tweets.
Adjust the filter so you see only Promoted Tweets. For each promoted tweet, its corresponding Tweet ID is shown in the Tweet ID column.
Copy the Tweet ID for an Ad and then Edit the Ad.
Scroll down to the Website URL section and add the following parameters to the end of the URL.
```
?utm_source=twitter&tweetid={copy here the tweet id for this promoted ad}
```
An example Website URL after you made the above changes might look like the following.
```
https://yourwebsite.com/request-free-trial?utm_source=twitter&tweetid=123456
```
Click the Save button to save your changes to the promoted tweet.
Repeat the above procedure for all the other existing ads and any new ads that you will create in the future.

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Configure AdRoll

The AdIntel App regularly fetches your online campaign specific data from AdRoll so that you have up-to-date performance information in Salesforce. To enable proper tracking, it is necessary that you manually add certain Google Urchin Tracking Module (UTM) parameters to the destination URL of all your ads in AdRoll platform.

Login to AdRoll: https://app.adroll.com/.
Go to the Ad Library tab in the left navigation menu.

Configure AdRoll

Hover over an ad that you want to add a UTM to and click Edit.

Scroll down to the Destination URL field and copy the following string to the end of the destination URL.

Configure AdRoll

?utm_source=adroll&utm_campaign=[ADROLL:CAMPAIGN_NAME]&utm_campaignid=[ADROLL:CAMPAIGN_EID]&utm_adgroupid=[ADROLL:AD_GROUP_EID]&utm_adid=[ADROLL:AD_EID]&utm_device=[ADROLL:DEVICE_TYPE]&utm_network=[ADROLL:NETWORK]

Click the Save button to save and publish the changes to the ad.
Repeat the above procedure for all the other existing ads and any new ads that you will create in the future.

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