Ad Performance Object
The table below summarizes the fields available in the Ad Performance custom object.
| FIELD | DESCRIPTION |
|---|---|
| Account Id | Ad account Id. |
| Ad Group | The adgroup name of online ad. |
| Ad Group Id | The adgroup id of online ad. |
| Ad Id | The id of online ad. |
| Ad Network | The network where the click came for the Google Adwords or Microsoft Bing Ads advert that generated this lead. Possible values: Google Search, Google Search Partner, or Google Display Network; Bing Ads Search, Bing Ads Search Partner, or Bing Ads Search and Search Partner. |
| Campaign | The campaign name of online ad. |
| Campaign Id | The campaign id of online ad. |
| Clicks | Total number of clicks on the ad during the month when the inbound was created. |
| Conversions | Total number of actions resulting from visitor interactions with your ads or free product listings (for example, clicks a text ad or views a video ad). |
| Cost | Total amount spent on the ad. |
| CTR | Clickthrough rate (CTR) – A ratio showing how often people who see your ad or free product listing end up clicking it. |
| Currency | Ad account currency code. |
| Date | Date related to the data. |
| Device | The device used by the visitor to view and click the online ad. Possible values are Computers, Mobile, Tablet, or Other. |
| Frequency | The average number of times each person saw the ad. Relevant for Meta Ads only. |
| Headline | The headline text of the online ad. |
| Impressions | Total number of impressions of the ad. |
| Name | Performance report type name, for example, ACCOUNT_REPORT, CAMPAIGN_REPORT, ADGROUP_REPORT, AD_REPORT. |
| Placement | Platform position where the Ad is shown. Relevant for Meta Ads only. |
| Reach | The number of people who saw your ads at least once. Relevant for Meta Ads only. |
| Traffic Source | Traffic source, for example, Google AdWords, Microsoft Bing Ads or Meta. |