AdIntel Web Analytics Object

The table below summarizes the fields available in the AdIntel Web Analytics custom object.

FIELD	DESCRIPTION
AD INFORMATION
Account Currency	Google AdWords or Microsoft Bing Ads account currency.
Account Name	Google AdWords or Microsoft Bing Ads account name.
Account Id	Google AdWords or Microsoft Bing Ads account Id.
Ad Group	The adgroup name of online ad that generated the inbound lead.
Ad Group Id	The adgroup id of online ad that generated the inbound lead.
Ad Id	The id of online ad that generated the inbound lead.
Ad Network	The network where the click came for the Google Adwords or Microsoft Bing Ads advert that generated this lead. Possible values: Google Search, Google Search Partner, or Google Display Network; Bing Ads Search, Bing Ads Search Partner, or Bing Ads Search and Search Partner.
Ad Type	The type of ad that generated the inbound lead.Possible valuea are Text, Image, Display, Mobile or Shopping.
Campaign	The campaign name of online ad that generated the inbound lead.
Campaign Id	The campaign id of online ad that generated the inbound lead.
City	Inferred city of the the location when the web form was filled.
Click Id	Google, Microsoft, Facebook etc. Click identifier is a parameter passed in the URL with ad clicks, to identify the campaign and other attributes of the click associated with the ad for ad tracking and campaign attribution.
Content	Identifies what specifically was clicked to bring the user to the site, such as a banner ad or a text link.
Country	Inferred country of the the location when the web form was filled.
Click Type	The type of click on the advert that generated the inbound lead. Possible values are Headline, Phone calls, Other, Sitelink, Product listing ad, Driving direction, Print offer, Breadcrumbs, Manually dialed phone calls, Mobile phone calls, or Get location details.
Device	The device used by the visitor to view and click the online ad. Possible values are Computers, Mobile, Tablet, or Other.
Headline	The headline text of the online ad that generated the inbound lead.
Keyword	The keyword of online ad that generated the inbound lead.
Keyword Id	The keyword id of online ad that generated the inbound lead.
Landing Page	A web page with a form to capture details regarding a product or service inquiry from the visitor. The visitor typically arrives at the landing page in response to clicking on a search engine optimized search result or an online advertisement.
Landing URL	The URL of the landing page.
Latitude	Inferred latitude of the the location where the web form was filled.
Longitude	Inferred longitude of the the location where the web form was filled.
Match Type	Match type for a keyword. Possible values are Broad, Exact, Auto, Phrase, Content.
Page	Page number in Google search results where the ad was shown.
Property Id	Google Analytics web property id.
Referral URL	The original URL that sent the user to the inbound lead’s landing page.
Search Query	The search query term that generated the inbound lead.
Text Ad Destination URL	The destination url in Google Adwords or Microsoft Bing Ads advert that generated the inbound lead.
Text Ad Display URL	The display url in Google Adwords or Microsoft Bing Ads advert that generated the inbound lead.
Traffic Source	The web source that generated the inbound lead or the value set in the utm_source parameter.
Traffic Type	Type of traffic source that sent the visitor to the web form. Possible values: Organic, Paid or the value set in the utm_medium parameter.
Web Form URL	The URL of the page where the user filled a form that generated the inbound lead.
AD METRICS
Account Cost	The total amount spent on the account during the month when the inbound was created. This value is specified in your Salesforce org default currency.
Account Cost / Inbound	The average amount spent on the ad account to generate an inbound lead during the month when the inbound was created. This value is specified in your Salesforce org default currency.
Average CPC	The average amount that you have been charged for a click on your ad. Average cost-per-click (avg. CPC) is calculated by dividing the total cost of your clicks by the total number of clicks.
AdGroup Cost	The total amount spent on the ad group during the month when the inbound was created. This value is specified in your Salesforce org default currency.
AdGroup Cost / Inbound	The average amount spent on the specific adgroup to generate an inbound lead during the month when the inbound was created. This value is specified in your Salesforce org default currency.
Ad Cost	The total amount spent on the ad during the month when the inbound was created. This value is specified in your Salesforce org default currency.
Ad Cost / Inbound	The average amount spent on the specific ad to generate an inbound during the month when the inbound was created. This value is specified in your Salesforce org default currency.
Campaign Cost	The total amount spent on the campaign during the month when the inbound was created. This value is specified in your Salesforce org default currency.
Campaign Cost / Inbound	The average amount spent on the specific ad campaign to generate an inbound during the month when the inbound was created. This value is specified in your Salesforce org default currency.
Clicks	Total number of clicks on the ad during the month when the inbound was created.
CTR	Clickthrough rate (CTR) – A ratio showing how often people who see your ad or free product listing end up clicking it.
Impressions	Total number of impressions of the ad during the month when the inbound was created.
Keyword Cost	The total amount spent on the keyword during the month when the inbound was created. This value is specified in your Salesforce org default currency.
Keyword Cost / Inbound	The average amount spent on the specific keyword to generate an inbound during the month when the inbound was created. This value is specified in your Salesforce org default currency.