Configure AdRoll

The AdIntel App regularly fetches your online campaign specific data from AdRoll so that you have up-to-date performance information in Salesforce. To enable proper tracking, it is necessary that you manually add certain Google Urchin Tracking Module (UTM) parameters to the destination URL of all your ads in AdRoll platform.

• Login to AdRoll: https://app.adroll.com/.
• Go to the Ad Library tab in the left navigation menu.

 


 

• Hover over an ad that you want to add a UTM to and click Edit.
• Scroll down to the Destination URL field and copy the following string to the end of the destination URL.
   
  

   

  ?utm_source=adroll&utm_campaign=[ADROLL:CAMPAIGN_NAME]&utm_campaignid=[ADROLL:CAMPAIGN_EID]&utm_adgroupid=[ADROLL:AD_GROUP_EID]&utm_adid=[ADROLL:AD_EID]&utm_device=[ADROLL:DEVICE_TYPE]&utm_network=[ADROLL:NETWORK]

• Click the Save button to save and publish the changes to the ad.
• Repeat the above procedure for all the other existing ads and any new ads that you will create in the future.