Configure Facebook Ads

The AdIntel App regularly fetches your online campaign specific data from Facebook Ads so that you have up-to-date performance information in Salesforce. To enable proper tracking, it is necessary that you manually add certain Google Urchin Tracking Module (UTM) parameters to the destination URL of all your ads in Facebook Ads Manager.

Login to Facebook Ads Manager: https://www.facebook.com/ads/manager/account/
Click on a Campaign, and then on an Ad Set, and Edit a selected Ad.

Scroll down to the URL Parameters section and copy the following string in the box.

Configure Facebook Ads

utm_source={{site_source_name}}&utm_medium={{placement}}&utm_campaignid={{campaign.id}}&utm_campaign={{campaign.name}}&utm_adid={{ad.id}}&utm_ad={{ad.name}}&utm_adgroupid={{adset.id}}&utm_adgroup={{adset.name}}

Click the Publish button to save and publish the changes to the advert.
Repeat the above procedure for all the other existing ads and any new ads that you will create in the future.

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