Salesforce for Google AdWords and Microsoft Bing Ads

Posted on June 9, 2014 by Success Software

Posted in AdIntel

Success Software is pleased to announce the release of AdIntel App for Salesforce – which enables you to track the performance of your ad campaigns running on Google AdWords and Microsoft Bing Ads. The App also automatically calculates the Marketing ROI for Google AdWords and Microsoft Bing Ads – thus helping you to prioritize and optimize your ad campaigns, make informed decisions in optimizing your online marketing budgets, and increase your overall Marketing ROI.

The key goal of AdIntel is to connect your online efforts with intelligence regarding lead generation and conversion, pipeline distribution, revenue generation, lead acquisition costs, and most importantly Marketing ROI.

Due to its native integration from Salesforce to Google AdWords and Microsoft Bing Ads, it is now possible from one centralized location in Salesforce to visualize and measure the performance of your online marketing initiatives, and take necessary actions to deliver the best possible return on your online investments.

Take advantage of this intelligence – prioritize and optimize your ad campaigns to raise your Marketing ROI.

Key Benefits:

Visualize and measure performance of your online ad campaigns on diverse platforms.
Save resources in manually collecting and combining similar intelligence from various systems.
Get the overall ROI based on Ad account, campaign, ad group, ad, and keywords.
Preview each Text Ad that generated the lead (Google AdWords or Microsoft Bing Ads).
Multi-channel tracking, including social media platforms such as Facebook and LinkedIn.
Jump-start analysis with three out of the box customizable dashboards and lots of reports.
Identify top performing ads, keywords, search phrases, and campaigns driving the creation of leads, pipeline, and revenue.
Get complete overview of leads, opportunity pipeline, and revenue generated from both organic search and paid programs.
Run drill-down reports based on Ad account, campaign, ad group, ad, and keyword to get critical information – such as average costs in generating leads, opportunities, and revenue.

Learn more about the AdIntel App for Salesforce and request a free trial today!

Kind Regards
Success Software

Frequently Asked Questions

What kinds of traffic does the App track?

The AdIntel App can track inbounds coming from Paid, Organic, Referral, and Direct traffic sources.
An inbound is defined as Paid if it resulted from your Google Adwords, Bing ads or Facebook ad campaigns. AdIntel has direct integration with these ad platforms. In addition, if you defined other traffic sources, such as LinkedIn, Twitter etc. as Paid in the App Configuration, then any inbounds coming from these sources will also be treated as Paid.

An inbound is defined as Organic if it resulted from searching on search engines such as Google, Bing, or Yahoo, and is not visited based on a paid click.

An inbound is defined as Referral if it resulted from clicking link on other websites than your own websites, and is not visited based on a paid click.

An inbound is defined as Direct if it resulted from a visitor who arrived to your website via a bookmark or just entered your website url directly in the browser address bar.

How do I configure the App?

Select the AdIntel App from the Apps menu and then select the AdIntel Config tab. Customize the App and click on the Save button to apply the new settings.

AdIntel configuration

How do I configure the App with Google AdWords, Microsoft Bing Ads, and Facebook?

Utilize the following two step procedure to properly configure the App with Google AdWords, Microsoft Bing Ads, and Facebook.
Step 1: Authorize AdIntel App access to Google AdWords, Microsoft Bing Ads, and Facebook via OAuth protocol.

Configure AdIntel App Settings

Step 2: Configure Google AdWords, Microsoft Bing Ads, and Facebook platforms to work with the AdIntel App.

Can you help us with installation and setup?

Yes. Please contact us at info@success-software.biz with your questions or to schedule an appointment to get help with installation from start to finish.

How do I uninstall the App?

The App can be uninstalled with the following steps:

Remove all references to AdIntel Web Analytics and AdIntel Web Activity components in all the lightning page layouts where you have added them.
Go to Setup-> App Setup -> Deploy -> Installed Packages and click on the Uninstall link located next to the AdIntel App.

How do I purchase the App?

Please send us an email at info@success-software.biz and we will send you an invoice. After the payment is made, we will convert your free trial of the App to an active site license. Please note that the free trial is valid for 30 days only.

How do I grant login access to a Success Software supporter?

You can grant login access to your Salesforce org as follows:
Click on Setup | My Personal Information | Grant Login Access -> Select a couple of days for Success Software
or
Click on Your Name | My Settings | Personal | Grant Account Login Access -> Select a couple of days for Success Software

Thank you

Please visit the listing on Salesforce AppExchange by clicking the following link, and then select Get It Now button to install and get started with the AdIntel App for Salesforce.

AdIntel App for Salesforce – Free Trial

Request Free Trial

AdIntel for Salesforce
The AdIntel App for Salesforce enables you to analyze and understand the performance of your Google AdWords™, Microsoft Bing™ Ads, and Facebook™ advertizing campaigns, and automatically calculates your overall Return on Investment (ROI). This intelligence guides you to prioritize and optimize your ad campaigns and increase your overall ROI. In addition, the App also provides you information about organic searches that are generating your leads and revenue.

Key Benefits:

Gain Intelligence about your Google AdWords, Microsoft Bing Ads, and Facebook Campaigns
Prioritize & Optimize your Campaigns
Increase your Online Marketing ROI

Free Trial:

Start using the App right away by following the steps described in the installation and setup guide.

Configure other sources

The AdIntel App for Salesforce currently offers native integration for Google AdWords, Microsoft Bing Ads, and Facebook Ads platforms. The App can capture various campaign specific information, including costs, from these platforms so that it can calculate automatically ROI for each of your ad campaigns.

However for all other platforms like LinkedIn and Twitter, the App currently can only track metrics such as Lead Source, Campaign, Keyword, and the Campaign medium, by utilizing the UTM parameters. The App cannot fetch cost information, for instance, and thus automatic calculation of ROI is currently not possible.

To track the inbound leads coming from these platforms in Salesforce, we recommend that you utilize the UTM parameters and tag each of the Destination URLs with these parameters.

Example 1: Sample Destination URL (landing page URL) for your campaign on LinkedIn:

http://www.greatcompany.com/request_free_trial/?utm_source=linkedin&utm_medium=cpc&utm_term=forklift&utm_campaign=Forklift

Example 2: Sample Destination URL (landing page URL) for your campaign on Twitter:

http://www.greatcompany.com/request_free_trial/?utm_source=twitter&utm_medium=cpc&utm_term=forklift&utm_campaign=Forklift

Following is a description of each of the UTM parameters:

Parameter	Description	Example
Campaign Source (utm_source)	Required parameter to identify the source of your traffic such as: search engine, newsletter, or other referral.	utm_source=linkedin
Campaign Medium (utm_medium)	Required parameter to identify the medium the link was used upon such as: email, CPC, or other method of sharing.	utm_medium=cpc
Campaign Term (utm_term)	Optional parameter suggested for paid search to identify keywords for your ad.	utm_term=forklift
Campaign Name (utm_campaign)	Required parameter to identify a specific product promotion or strategic campaign such as a spring sale or other promotion.	utm_campaign=Forklift

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