How the AdIntel Ad Performance Object Helps Marketing Teams Prove ROI
Marketing teams today are expected to do more than launch campaigns and generate leads. Senior leadership wants answers to much bigger questions:
- How much did we spend?
- Which campaigns performed best?
- Which channels delivered the highest engagement?
- Are we improving month over month?
- Which advertising investments deserve additional budget?
Unfortunately, answering these questions often involves downloading reports from multiple advertising platforms, combining spreadsheets, cleaning data, and creating manual presentations for management.
The process is time-consuming, error-prone, and rarely provides a complete picture.
This is why many AdIntel customers rely on the Ad Performance custom object in Salesforce.
By automatically collecting advertising performance data from Google Ads, Microsoft Ads, and Meta Ads through scheduled batch processes, AdIntel centralizes critical advertising metrics inside Salesforce, making it easier to create reports, dashboards, and executive summaries that drive better business decisions.
The Reporting Challenge Facing Modern Marketing Teams
Most organizations advertise across multiple platforms.
A typical marketing team may simultaneously manage:
- Google Ads campaigns
- Microsoft Ads campaigns
- Meta (Facebook and Instagram) campaigns
Each platform provides valuable performance data, but that data often remains trapped inside individual advertising systems.
As a result, marketing managers frequently find themselves asking:
- How do we compare performance across platforms?
- How can we trend performance over time?
- How do we provide consistent reports to management?
- How do we combine data from multiple advertising channels without manual spreadsheet work?
The more campaigns a company manages, the more difficult these reporting challenges become.
Bringing Advertising Performance Data into Salesforce
The AdIntel App addresses this challenge by storing advertising performance metrics in a custom Salesforce object called Ad Performance.
Through scheduled batch jobs, the application captures key advertising metrics from:
- Google Ads
- Microsoft Ads
- Meta Ads (Facebook and Instagram)
The collected data is then stored directly in Salesforce for reporting and analysis.
This means that instead of logging into multiple advertising platforms, marketing teams can leverage Salesforce reporting capabilities to analyze advertising performance from a single location.
What Information Is Captured?
The Ad Performance object contains a rich set of advertising metrics that help organizations understand campaign effectiveness at multiple levels.
Campaign and Ad Structure Information
The object captures important identifiers and organizational data including:
- Campaign Name
- Campaign ID
- Ad Group Name
- Ad Group ID
- Ad ID
- Ad Name
- Ad Status
- Account ID
These fields allow marketing teams to create reports ranging from high-level campaign summaries to detailed ad-level analysis.
Performance Metrics
The object also captures core advertising performance metrics including:
- Impressions
- Clicks
- Conversions
- Cost
- Average CPC
- Click-Through Rate (CTR)
Together, these metrics provide the foundation for measuring advertising effectiveness and efficiency.
Audience and Traffic Insights
Additional fields help organizations understand how visitors interact with their advertising campaigns, including:
- Ad Network
- Device Type
- Traffic Source
- Currency
- Date
This information allows marketers to identify performance trends by channel, device, and network.
Meta-Specific Metrics
For organizations running Facebook and Instagram advertising campaigns, AdIntel also captures important Meta-specific metrics such as:
- Reach
- Frequency
- Leads
- Messenger Conversations Started
- Instagram Conversations Started
- Placement
These additional metrics provide deeper visibility into audience engagement and campaign effectiveness across Meta platforms.
Building Executive Dashboards Without Manual Data Collection
One of the biggest benefits of the Ad Performance object is the ability to build management dashboards directly inside Salesforce.
Instead of collecting reports from multiple ad platforms every month, marketing teams can create Salesforce dashboards that automatically display:
- Monthly advertising spend
- Campaign performance trends
- Conversion volume
- Cost-per-click trends
- Traffic source comparison
- Channel effectiveness
- Device performance
Because the data is stored within Salesforce, reports can be refreshed and distributed automatically.
This significantly reduces the time required to prepare executive updates.
Identifying Top Performing Campaigns
Marketing budgets are precious.
Every organization wants to know which campaigns deserve additional investment and which campaigns need optimization.
Using Salesforce reports built on the Ad Performance object, marketing managers can quickly identify:
- Highest-performing campaigns
- Most efficient ad groups
- Top-converting advertisements
- Best-performing platforms
- Strongest engagement trends
Instead of relying on assumptions, teams can make data-driven decisions backed by actual campaign performance metrics.
Understanding Advertising Costs More Clearly
Advertising success is not just about generating clicks.
It is also about managing costs effectively.
The Ad Performance object captures both advertising spend and Average CPC, helping organizations answer important questions such as:
- Which campaigns are becoming more expensive?
- Which ad groups deliver the lowest acquisition costs?
- Which platforms provide the best value?
- How are advertising costs trending over time?
These insights help marketing managers allocate budgets more effectively and maximize return on investment.
Comparing Google Ads, Microsoft Ads, and Meta Performance
Many organizations struggle with platform comparisons because every advertising network presents data differently.
By storing advertising data in a standardized Salesforce object, AdIntel simplifies cross-platform analysis.
Marketing teams can compare:
- Spend by platform
- Clicks by platform
- Impressions by platform
- Conversions by platform
- CTR by platform
- Device performance by platform
The result is a clearer understanding of which advertising channels are generating the strongest results.
Discovering Device-Level Trends
Consumer behavior varies significantly across devices.
Some campaigns may perform well on desktop while others generate stronger engagement on mobile devices.
The Ad Performance object captures device information including:
- Computers
- Mobile
- Tablet
- Other Devices
This enables marketers to analyze performance based on how audiences interact with their advertisements and adjust campaign strategies accordingly.
Tracking Long-Term Advertising Trends
Short-term campaign performance is important, but strategic decisions often require long-term trend analysis.
Because the Ad Performance data is stored within Salesforce, organizations can build reports that monitor:
- Monthly advertising spend
- Quarterly performance trends
- Year-over-year improvements
- Conversion growth
- Engagement changes
- Platform performance evolution
These trends can help marketing leaders demonstrate progress, identify emerging opportunities, and justify future investments.
Helping Management Make Better Decisions
Senior executives rarely want to review detailed campaign-level data.
Instead, they want concise answers to key business questions:
- Are our advertising investments producing results?
- Which channels deserve additional funding?
- Where are we seeing growth?
- Where are we experiencing declining performance?
The Ad Performance object helps marketing teams translate advertising activity into meaningful business reporting.
With Salesforce reports and dashboards built on centralized advertising data, executives gain the visibility they need to make informed decisions.
A Real-World Example
Imagine a marketing team managing campaigns across Google Ads, Microsoft Ads, and Meta.
At the end of each month, they traditionally spend several days:
- Downloading reports
- Combining spreadsheets
- Normalizing data formats
- Creating presentation slides
- Reviewing results
With AdIntel’s Ad Performance object, much of this process can be automated.
Because the advertising metrics are already stored in Salesforce, teams can generate reports and dashboards on demand.
The result is less time spent gathering data and more time spent analyzing it.
Beyond Campaign Management
Many AdIntel customers use the Ad Performance object for far more than campaign reporting.
Some common uses include:
- Executive dashboards
- Monthly management reporting
- Budget planning
- Trend analysis
- Advertising audits
- Platform comparison reporting
- Marketing performance reviews
Having advertising performance data available within Salesforce opens up countless reporting possibilities.
The Bottom Line
Successful marketing teams need more than campaign execution tools.
They need reliable, centralized performance data that can be transformed into meaningful business insights.
The AdIntel Ad Performance object automatically captures advertising metrics from Google Ads, Microsoft Ads, and Meta Ads, storing them directly within Salesforce for reporting and analysis.
By giving marketing teams access to metrics such as impressions, clicks, conversions, costs, CTR, Average CPC, campaign information, device data, and platform-specific performance indicators, AdIntel makes it easier to build dashboards, monitor trends, and provide management with the insights they need.
Instead of spending valuable time collecting data from multiple advertising systems, organizations can focus on what matters most: improving marketing performance and maximizing return on investment.
Ready to Simplify Advertising Reporting in Salesforce?
If your team is looking for a better way to centralize advertising metrics and create meaningful management reports, AdIntel can help.
Start using the App right away by following the steps described in the installation and setup guide.